STATE SANITATION AND HYGIENE ADVOCACY AND COMMUNICATION STRATEGY, ODISHA
The Government of Odisha has launched the Implementation Guideline for Swachch Bharat Mission - Gramin (SBM – G) to achieve an Open Defecation Free (ODF) Odisha by 2019. This Strategy document reinforces the efforts of SBM (G) by laying down strategies for generating awareness, dissemination of information and behavioural change to bridge the gap between construction of toilets and their use. This requires intensive and continuous Information, Education and Communication activities followed up by capacity building at all levels. This publication provides tools and techniques for doing this.